ASICS continues to be a the forefront of the performance sports market and is undisputedly the leading running shoe brand for enthusiasts and professional athletes alike. Whether at professional sporting events, the Olympics or on a casual run in the park, ASICS is the true runner's choice, providing comfort, support and a superior ride. The recent 10-year anniversaries of its two leading, award-winning shoes, the GEL-NIMBUS and GEL-KAYANO, demonstrate the longevity and affection of the brand in the eyes of sports people across the globe. Beyond the running arena, ASICS has made further strides in product development. The revolutionary ASICS Rugby and Football range incorporates injury prevention technologies, a first in sportswear manufacturing. ASICS is unmatched for technical superiority and rigorous quality control. These standards have kept the company in good stead since 1949 and will remain hallmarks of the brand as it innovates and develops well into the 21st century.